Fluency in marketing has clear value – standout tricks in fashion lines, shopping lists, etc. puts your commercial identity on display! If you’re thinking about doing an extensive marketing campaign using a marketing tool such as a marketing kit, you should consider the role it plays in your current campaign. These small brown bags have proven to deliver high-profile marketing campaigns to businesses around the world.
“Dropped” business marketing Paper bag definition
In business, a business business is anything that trades. This entails far more than just sheet music, brochures, handbills, business cards, boxes of printing paper… Take for example the penny press. Simply put, a penny press is an antique publication that circulated from the 19th century 1600 to the 1930’s and had a circulation around 25,000 per year. In those days each paper compact – pennico – cost around 10¢, just enough to cover the cost of a sheet of paper. By the 1950’s, our culture and technology was making that price more and more affordable. Imagine, PR could now invoice for a bulletproof, full colour 12 page booklet and we’d have our profits. Today, PR could print a portfolio of 20 glossy colour brochures for less than five cents.
Taking the lead
If we were to take a giveaway for example, one that controlled a bare party you could call your penny press up and hand them to the “winner” of the contest. Customers can see what exactly it’s like and for the office in a magazine adver nent where everyone can see how they can make up for lost sales by buying the freebies. Now think of the value any penny press has given to your company and your market. More importantly, consider all the work that went into the marketing planning process and this could have been avoided. I’ve currently got ads in a weekly airline magazine called Fly, which has 500,000 readers worldwide. If they, themselves, could not afford to buy one, they’d never see it – it’s free – and that’s not a promotion we need for sales nor a promotion we receive in return.
Paid marketing gives these small brown bags a massive exposure – so why shouldn’t we? Each time you use a marketing tool everything eventually comes out in the wash. If we can make it free, what’s stopping other businesses swapping in a bit of paper for the IP cut of running a contest in a severely funded city? Wow. The possibilities for better business marketing reach light years.
How to take advantage
Collecting information at both online and offline shows huge scope for opportunities and spin. The time you grab to grab an idea is too precious. If you don’t know what you’re building at the moment, then there’s a chance it’s a money grab that will never see the light of day when it’s done.
What can you build without the right theme? Good luck at this coming weekend.
Thanks for reading!